Spring-Summer ‘21 Collection


Adults are having kind of a hard time making the world a better place to live in. What would children do if they were president? What would a world run by children be like?

We are glad to present to you For President, our new Spring Summer 2021 collection and the most convincing party platform in the history of politics.


For President by Bobo Choses comprises 422 references, including baby, kid, accessories, home, woman and man collection products.

The color palette mixes soft and natural tones, such as ecru, toasted, light grey, anthracite, water green, Mayan blue, mauve, pale yellow and Sunrise pink with brighter ones, like fuchsia, curry, light green and deep blue.

Bold and fun prints relate to the collection’s story and include ear-to-ear smiles, friendly pet lions, funny dancing peas, big tomatoes and smiley-fingered hands.


There is a great variety of fabrics, weights and textures, both circular knits and woven. We like to replace conventional materials with more sustainable ones that have a lower impact on both nature and human health.

Plain knit, rib, smooth fleece, poplin, seersucker and twill are all 100% organic cotton. Denim fibres are recycled ones. There’s also terry towel, heather fleece and Vichy and daisy jacquards. Swimwear is made of recycled technical fabrics and it has Ultraviolet Protection Factor 50+ protection. Fine-gauge knitwear is light and features colourful intarsia and jacquard patterns.


Accessories help complete the looks. From handbags, tote bags, sport bags, shopping bags and backpacks, to hats with wide brim and ribbon, and the For President cap.

Last, there’s the home accessories collection. It comprises colourful cotton rugs, cups and plates made of bamboo and BPA-free aluminium bottles which completely isolate the content and protect it.



At Bobo Choses we have always been responsible for our social and environmental footprint. We strive to create products that are friendly to our environment and constantly work to improve the sustainability of our production processes.


• 88% of SS21 cotton yarn is organic *GOTS certified. 

• 92% of the cotton used in SS21 Baby collection is organic *GOTS certified.

• 98% of the SS21 production is made locally (83% Spain, 15% Portugal).

• Around 80% is produced no more than 20km away from our headquarters. 

• Sandals are 100% made in Spain.

• Want to know more about how we do it at Bobo Choses?



The magical universe of Bobo Choses is born out of original stories and poems. Eventually, the characters come to life in the form of prints, shapes, and products.

With each collection, we also publish a book with the story that inspired it. We love good old printed paper for kids and adults to read and enjoy!

For President is our twelfth publication. Discover what a world run by children would be like and have fun!

Photography by Paul Hyde.
Style & Art Direction by Duygu Massol.
Hair & Make-up by Ana Sánchez-Peña.
Style Assistant Marc Leal.

Models are Andreu, Dilan, Josje, Lula, Luna,
Mame, Martina, Momo, Roc, Teo, Wolf & Yulia.